Having the thought of revamping the concept of “Think Small.” for this Volkswagen Beetle print ad. As we all know, the Volkswagen Beetle is well known for its overall look to replicate the actual beetle itself.

I was inspired by that idea and have decided to “shrink” the Volkswagen Beetle into a literal bug size and i have implemented the idea of the it travelling through an ants farm. The whole concept of this print ad is to promote the VW Beetle being so small that it could manoeuvre through the ants farm in order to avoid the traffic congestion.